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  • 1. Types of cookies
    1. Purpose
    2. Owner
    3. Retention
  • 2. Cookies used on the Website
    1. Necessary
    2. Functional
    3. Performance
    4. Advertising
  • 3. Managing cookies
  • 4. Miscellaneous

Device — the device used by the Visitor to access the Website (e.g. computer, tablet or mobile).

Visitor — the natural person (i.e. human) who accesses the Website.

Wallester — Wallester AS, the owner of the Website.

Website — Wallester’s public website (wallester.com).

Cookie Policy

Effective date: 15.05.2024
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Disclaimer The Cookie Policy translated into English (UK) is for information purposes only. In the event of any questions or disputes, the parties shall refer to the English version of the Cookie Policy.

This Cookie Policy outlines:

  • the cookies placed on the Visitor’s Device when visiting the Website and
  • the options to manage the cookies.

The processing of Visitor personal data in connection with cookies is covered by the Privacy Policy.

Types of cookies

Cookies are small data files placed on the Device when visiting the Website. This technology is standard practice across the web, allowing us to save Visitor viewing preferences and track Visitor actions on the Website.

Cookies are categorised into different groups based on their attributes.

Purpose

At a high level, cookies are categorised as follows.

Essential — also known as strictly necessary cookies, are required for the website’s essential functions and do not require the Visitor’s consent under current legislation,

Non-essential cookies — fulfil several goals, such as optimising the Visitor’s viewing experience, providing Wallester with data to improve the Website, and delivering targeted ads. These cookies are placed on the Device only upon prior approval granted by the Visitor.

Furthermore, non-essential cookies are categorised into several subtypes.

Analytic — required for site usage statistics, enabling the analysis of metrics such as visitor numbers, traffic sources, etc.

Functional — enable the website to remember the Visitor’s preferences, including region and language selection.

Performance — used to analyse key site performance indicators and help optimise the user experience.

Advertising — required to deliver personalised adverts based on visited pages and analyse campaign performance.

Owner

Although Wallester retains full control over which cookies are placed on your device, certain cookies transmit data directly to us, while others send data to our partners. Based on this distinction, cookies are classified as follows:

First-party cookies — these cookies send data to Wallester,

Third-party cookies — these cookies send data to third parties (e.g. to provide personalised ads or connect to social media websites).

Third-party cookies are placed on the device only if the Visitor has granted permission.

Retention

Cookies are classified as follows, based on how long they are retained on the device.

Session cookies — expire at the end of the browser session and allow Wallester to link the Visitor’s actions during that individual browser session.

Persistent cookies — are stored on the device between browser sessions, enabling Wallester to remember the Visitor’s preferences or actions across multiple sessions and sites.

The Visitor can delete both session and persistent cookies from the Device at any time via web browser settings.

Cookies used on the Website

Necessary

Required for essential site functions, such as secure system login or setting your preferences. Necessary cookies do not store any personal data.

Cookie
wa_cm
Duration
1 year
Description
Remembers the user’s cookie consent preferences to ensure they are respected on subsequent visits to the website.
Cookie
wa_h
Duration
60 days
Description
Records clicks on unique affiliate links to identify the user within a specific affiliate programme.
Cookie
wa_cid
Duration
60 days
Description
Records clicks on unique affiliate links to identify the user within a specific affiliate programme.
Cookie
wa_fp_uid
Duration
1 year
Description
Stores a unique visitor identifier to track users across sessions and subdomains of the website.
Cookie
wb_init_auth
Duration
5 minutes
Description
Stores the unique user ID upon login to verify that requests originate from the same user.
Cookie
wa_sessid
Duration
Session
Description
Stores the unique session number to identify the user and is utilised by the website solely for the current session.
Cookie
wa_lang
Duration
1 year
Description
Remembers the user’s selected language to automatically display the preferred language version during subsequent site visits.

Functional

Allow the website to remember your preferences, including region and language selection.

Cookie
_dbdn
Duration
24 hours
Description
Remembers the user’s choice to use an unsupported browser, preventing repeated prompts to switch to a supported one.
Cookie
wa_cma
Duration
30 days
Description
Stores your preference regarding the cookie policy notice to prevent repeated confirmation prompts.
Cookie
_exim_[shown|stamp]
Duration
24 hours
Description
Records the timestamp of the exit promotion to ensure it does not reappear to the user for at least 24 hours.
Cookie
_crn
Duration
Session
Description
Retains the user’s selected currency to display all prices in the preferred currency throughout the session.

Performance

Used to analyse key site performance indicators and help deliver the best user experience. Required for site usage statistics, enabling the analysis of indicators such as the number of visits, traffic sources, etc. Required for site usage statistics, enabling us to analyse metrics such as visitor numbers and traffic sources.

Google Analytics Hotjar Analytics Microsoft Clarity

Advertising

Required to provide personalised advertising based on visited pages and analyse ad campaign efficiency.

Cookie
wa_gclid
Duration
60 days
Description
Tracking identifier that stores the Google Ads click ID for conversion tracking and attribution.
Cookie
wa_dclid
Duration
60 days
Description
Tracking identifier used to store the DoubleClick click ID for conversion tracking and attribution.
Cookie
wa_fbclid
Duration
60 days
Description
Tracking identifier used to store the Facebook Ads click ID for attribution purposes.
Cookie
wa_msclkid
Duration
60 days
Description
Tracking identifier that stores the Microsoft Ads click ID to monitor campaign performance.
Cookie
wa_li_fat_id
Duration
60 days
Description
Tracking identifier that stores the LinkedIn Ads click ID for conversion tracking and attribution purposes.
Cookie
wa_[cuid|uid]
Duration
60 days
Description
Tracking identifier used to store the AppsFlyer user ID for conversion tracking and attribution.
Cookie
utm_*
Duration
60 days
Description
UTM parameters for tracking traffic sources and campaigns within analytics.
Google LinkedIn Reddit Meta Microsoft X (Twitter)

Managing cookies

With the exception of essential cookies, we only place cookies on your device after obtaining your prior consent. You can grant this via the cookie settings menu displayed when you first access the website.

The Visitor can update cookie settings later via the cookie settings menu.

Miscellaneous

The original language of this Cookie Policy is English. In the event of any discrepancies between the original English version and its translations, the English version takes precedence.

Wallester may update this Cookie Policy from time to time. The current version is published on the website.

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