With more than a decade of experience in payments, Edouard Roca has seen the industry from every angle. He began his career in traditional banking at Société Générale, then moved to FIME, a well-known payments lab and consultancy, and today he drives…
Corporate social responsibility (CSR) is a cornerstone of Wallester’s long-term strategy. We believe growth isn’t measured by financial results alone, but also by the impact we create for people and communities. That’s why Wallester has partnered wit…
You might think that your ad spend is under firm control. But you also might want to take a second look. Because despite all the dashboards, reporting tools, and “single sources of truth,” most media buying teams still face the same issues again and…
Embedded finance has moved far beyond hype. What began as a buzzword – bolted-on payments or checkout financing – has become a baseline expectation across industries. Today, businesses that fail to integrate financial services into their…
On 10 September 2025, Wallester officially opened its new office in Cannes with an evening of celebration, connection, and vision for the future. The event marked a major milestone in our French expansion and reinforced our commitment to supporting c…
The widely held belief goes something like this: business expenses are just another line on the balance sheet. It’s hard to imagine anything more dull, right? But, please, take a closer look, and you might be surprised by what you find. Just think ab…
With 3 billion users and 1.5 billion daily stories viewers, WhatsApp is about to become the next major performance marketing channel. That means increased complexity for media buyers and more pressure on finance teams. For years, WhatsApp was the onl…
At Wallester, we believe in backing young Estonians with the talent, ambition, and drive to chase their dreams beyond borders. This year, we’re proud to support Emili Nurk, a 16-year-old student and promising pole vaulter from Tallinn, as she embarks…
This summer pushed Europe’s travel infrastructure to its limit. On the busiest days, around 37,000 flights crossed European airspace, which is right at the edge of what current systems can handle. And as delays mounted and tempers frayed, a seasonal…
In 2024, Europeans processed 72.1 billion cashless transactions, but most of them didn’t happen through traditional banks. From food delivery apps offering instant loans to coworking spaces issuing corporate cards, companies across industries are rea…
Mikhail Sidorov knows how to build things. As the founder of two multiple award-winning marketing agencies, he’s spent the last 15+ years helping global brands craft culture-forward campaigns, grow market share, and turn marketing from a cost centre…
Did you know that the international road transport market barely grew 0.3% in 2024… whilst operating costs increased by an average of 1.2% across the EU? It’s Monday morning, and July’s figures don’t add up again. Fuel expendi…
We’re thrilled to announce that Edgars Valmers has joined Wallester as our new Chief Commercial Officer (CCO) – a move that strengthens our leadership team as we scale our operations across Europe. A Proven Leader in Fintech and Banking Edgars…
You did it. You’ve assembled an international team: a designer in Lisbon, a developer in Warsaw, and a marketing lead in Manchester. It’s flexible, international… and a logistical challenge. And you’re not alone. In the UK, over 28%…
At first glance, when a company appoints a new Head of Anti-Money Laundering (AML), the move might seem like another box-ticking exercise in corporate governance. But for Wallester, the latest hire is anything but routine. In July 2025, Indrek Tibar—…
We’re thrilled to share some exciting news: Wallester has won three major industry awards in recent weeks, further solidifying our position as a frontrunner in European fintech innovation. At this year’s Europe Fintech Awards, Wallester was honoured…
On Saturday, June 28, Wallesterians from across Europe gathered in Estonia for our annual summer party – and it was epic. The theme of this year’s bash was Miami Vice, and we went all out to bring the heat and passion, even though the Estonian…
With a career that bridges agency and in-house roles, Maksim Piskarev brings a rare dual perspective to the fast-moving world of performance marketing. Now leading Wallester’s performance marketing strategy, Maksim shares his approach to growth, data…
