Cookie Policy

Purpose

On the higher level, the cookies are divided as follows.

Essential — also known as strictly necessary cookies, are required for the essential functions of the website to work and do not require the Visitor’s permission in accordance with the law,

Non-essential cookies — can fulfil several goals, e.g., to enhance the Visitor’s viewing experience, provide Wallester with data to improve the Website, provide targeted ads to the Visitor etc. The non-essential cookies are placed in the Device only upon prior approval granted by the Visitor.

Additionally, the non-essential cookies can be divided into several subtypes.

Analytic — required for site usage statistics, allow the analysis of indicators such as the number of visits, traffic sources, etc.

Functional — allow remembering the Visitor’s preferences indicated on the site, including region and language selection.

Performance — used to analyse key site performance indicators and help to deliver the best user experience.

Advertising — required to provide personalised advertising based on visited pages and analyse ad campaign efficiency.

Owner

Although the Website owner (i.e., Wallester) has always control regarding which cookies are placed in the Device, certain cookies send the collected data to the Website owner (i.e., Wallester) but other cookies to the partners of Wallester. Based on this, the cookies are classified as follows:

First-party cookies — these cookies send data to Wallester,

Third-party cookies — these cookies send data to the third parties (e.g., to provide personalised ads, connect to social media websites).

The third-party cookies are placed in the device only if the Visitor has granted such permission.

Retention

Based on how long the cookie is retained in the Device, the cookies are classified as follows.

Session cookies — expire at the end of browser session and allow Wallester to link the Visitor’s actions during that individual browser session.

Persistent cookies — are stored on the device in between browser sessions, allowing Wallester to remember the Visitor’s preferences or actions across multiple sessions and sites.

Regardless of whether it is a session cookie or a persistent cookie, the Visitor can always delete it from the Device via the web browser settings.

Funkční

Umožňují zapamatování preferencí uživatele, které uvede na webu, včetně výběru regionu a jazyka.

Výkonnostní

Slouží k analýze klíčových ukazatelů výkonnosti webu a pomáhají zajistit co nejlepší uživatelskou zkušenost. Required for site usage statistics, allow the analysis of indicators such as the number of visits, traffic sources, etc.

Reklamní

Jsou důležité pro poskytování personalizované reklamy na základě navštívených stránek a analýzu účinnosti reklamních kampaní.